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Step 7. Better Content Marketing for Real Estate Agents in 2023

mmtmediafl // March 14 , 2022

9 Article Series on the 9 Online Presence Elements for Real Estate Agents | 7 of 9

Content Marketing for Real Estate Agents

Content Marketing for Real Estate Agents

by MMT Media Florida, David Jamison

Content marketing is an effective way for real estate agents to attract and engage potential clients. By creating valuable and informative content, agents can establish themselves as experts in their field, build trust with their audience, and ultimately drive more leads and sales.

Here are some tips for effective content marketing for real estate agents:

  1. Know your audience: Before creating any content, it's important to know who your target audience is. Are you targeting first-time homebuyers, empty nesters, or investors? Understanding your audience's needs, preferences, and pain points will help you create content that resonates with them.

  2. Create a content strategy: A content strategy helps you plan and organize your content efforts. Start by defining your goals, identifying your target audience, and selecting the types of content you'll create. Your strategy should also include a publishing schedule and promotion plan.

  3. Use visuals: Real estate is a visual industry, so it's important to use visuals in your content. Photos and videos of properties, neighborhoods, and local amenities can help potential buyers get a sense of the area and the properties you're selling. Video Marketing is a super effective way to promote listings. Use your YouTube Channel to adding Property Listing Videos with Title and Descriptions. Great SEO. YouTube is the 2nd Largest Search Engine behind Google. (Google owns YouTube)

  4. Be informative: Your content should be informative and helpful to your target audience. Create content that answers common questions, provides tips and advice, and helps potential buyers navigate the homebuying process.

  5. Showcase your expertise: Content marketing is a great way to showcase your expertise as a real estate agent. Write about your experience, your successes, and your unique approach to helping clients find their dream home.

  6. Leverage social media: Social media is a powerful tool for promoting your content and reaching potential clients. Share your content on your social media channels, engage with your followers, and use social media advertising to reach a wider audience.

  7. Measure and adjust: Track your content marketing efforts and measure your results. Use analytics to see which content performs best and adjust your strategy accordingly.

By following these tips, real estate agents can create valuable and engaging content that attracts potential clients and helps them stand out in a crowded market.

More On Video Marketing coming in a NEW Article next Month!

The Problem:

Agents have a lot of plates spinning at any one time. Making the time (Daily Disciplines) is not always easy. Then compound the challenge (problem) with a lack of technical knowledge, a lack of enthusiasm for all things TECH. (It is NOT always a lack of enthusiasm, it is just a task that might not be in the Agent's Wheelhouse and they don't LOVE doing it.

The Solution:

The Solution to the Challenge is to compartmentalize the Content Marketing tasks and make it easy. Sounds Great, Right? 

But how do you do that? Well to start, replace the phrase CONTENT MARKETING, with Leads, Clients and Closing Bait.

Think of it more like going Fishing. You have to have the Right Bait to catch Fish. Same in Real Estate. But your Online Presence and your Content is the Bait. So how do you simplify. Content Marketing is really part of your Social Media Plan.

So let's look back on the last post: Social Media Marketing for Real Estate Agents.

So before I go into the Weeds with Content Marketing Tech, Types and other Mumbo Jumbo...

Read this: (and it may seem repetitive, but I think it is that important)

You FOCUS on 2 Areas:

Number #1. You create Evergreen Content. 10 Informative Articles or Posts that intend to educate (attract) potential Buyers and Sellers. I always suggest doing 5 for each category. Once you have the posts done, create a simple branded social template, drop the Post Featured Image in, add the headline and then add the Post Copy and Blog URL, a few select #HASHTAGS and add them to a Social Scheduler. Part 1 is Done. Set it and Forget it. 

Number #2. You Focus on your Property Listings with Property Listing Pages and then Featured Listings that reside inside your Farm Area. Then create a Farm Area Landing Page and the Listings will appear within that page using ShowcaseIDX. More details on this below. Really, it is MUCH easier than it seems. Once Setup!

Now lets dig a little deeper into Content Marketing for Real Estate Agents.

What is Content Marketing?

Content marketing

Content Marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of content marketing is to ultimately drive profitable customer action by building trust and establishing authority through helpful and informative content.

Instead of directly promoting a product or service, content marketing focuses on providing valuable information that solves problems, educates, or entertains the target audience. By doing so, content marketers aim to build relationships with their audience, establish their brand as a trusted authority in their industry, and ultimately drive more conversions and sales.

Content marketing can take many forms, including blog posts, articles, videos, infographics, podcasts, social media posts, and more. The key is to create high-quality content that resonates with the target audience, and to promote that content through various channels to reach as many people as possible.

Overall, content marketing is a long-term strategy that requires consistency and dedication, but can yield significant rewards for businesses that invest the time and resources into creating and sharing valuable content.

Hyperlocal Marketing Content Types for Real Estate Agents E-Book Guide
Content marketing

A few years ago (ok, 5 years), I created a marketing method for Coaches called the "Magnetic Audience Growth Method".

Otherwise known as the "MAG Method". I billed it as a "Give to Get" Marketing System. Where you would give away FREE Knowledge in exchange for eyeballs. Or an Audience. It was simple. It was based on a 9 Step Content Roadmap and each of the steps in the Roadmap represented a Content Bucket. (This goes back to my Coaching Certification with the Fletcher Method)

If something did not FIT neatly into one of the 9 Content Buckets, you DID NOT talk about it, post about it... Nothing.

It had NO relevance to the Content Roadmap and did not belong in the program. And it did not fit into Google's Perception of the content. It was NOT Cornerstone Content or Pillar Content.

I have always used that same concept with Real Estate Marketing for Agents. Pick your Topics and be a Master of those Topics.

Also, it keeps it Simple and Compartmentalized. Now you need to make darn sure you PICK Topics that are of importance and relevance to your intended prospect pool.

WHY? Because that is what they will be searching for. Yes, it seems a Little Like Mind Reading, but you should be in tune with your area, audience and what they are looking for.

And back to the Mind Reading. How do you pull that off? EASY!

First it is important to understand that on the Web, there are NO SECRETS. Almost EVERYTHING is there for the inspecting.

Easy to Reverse Engineer your Competitors Online Presence.

Even easier to do Keyword Research and Find Out what people are Really Searching for.

Google: What are People Searching For?
SpyFu Competitor Keyword Research Tools
Coming Soon:

A New Blog Post coming soon... A Simplified Method of "FEEDING YOUR OWN HUNGRY MACHINE" (sd) 

 free downloads for real estate agents 

Get Immediate Access

to All of the E-Books!

13 in All...

The 9 Online Element Guides + 4 BONUS Guides. One for "Pulling it All Together"

+ 4 Step-by-Step Guides for Mastering the Art of Content Marketing & "Feeding the Machine"

  + As they are published + 

The BIG 3 Content Types for Real Estate Agents

There are many effective types of content marketing content, but the three most effective ones are:

  1. Blog Posts: Blogging is one of the most popular and effective types of content marketing. It allows you to create valuable, informative content that engages your audience and keeps them coming back for more. Blogging helps establish your brand as a thought leader in your industry, and can also help drive traffic to your website.

  2. Infographics: Infographics are a great way to present complex information in an easy-to-understand and visually appealing format. They are highly shareable and can help drive traffic to your website. Infographics are also great for building brand awareness and establishing your brand as an authority in your industry.

  3. Video Content: Video content has exploded in popularity in recent years, and for good reason. It is highly engaging, easy to consume, and can be shared across multiple platforms. Video content can take many forms, including explainer videos, how-to videos, and promotional videos. It is a great way to showcase your brand's personality and connect with your audience on a more personal level.


The BIG 3 Content Types:


Blog Posts




Video Marketing

9 Part Article Series:
9 Step Online Marketing for Real Estate Agents

Deep Dive Posts: Covering each of the 9 Elements in our 9 Step System.

The Complete Guide to Content Creation for Realtors
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About the Author mmtmediafl

MMTMediaFL is David Jamison | Owner & Founder since 2010 | Digital Marketing Consultant

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