9 Article Series on the 9 Online Presence Elements for Real Estate Agents | 8 of 9
Better Email/SMS Marketing for Real Estate Agents
You Build a Great Website, You have a Great CRM but you are NOT using Email & SMS Marketing to engage, nurture or convert your Leads?
WHY NOT? It is ALL Built Right In to your CRM. Whether you are using LionDesk, FollowUpBoss, Top Producer, Wise Agent... ALL of Them!
If you REALIZE How Easy it is... You will get it done ASAP. And even better, the Marketing Sequences are already in the CRM, you just have to connect the ones you want. And even better, if you contact SUPPORT on any of the platforms I mentioned above, they will do it for you.
Keep it Simple to Start. But the Most Important part... START! TODAY...
The PROBLEM is a Common One.
Agents do not have a firm grasp on the CRM Tech that they already own. And they think they have to start from scratch.
FACT: Prospects are NOT reading your Emails or Texts and thinking; "I can't believe they are using the CANNED Template Content from their CRMs".
Furthermore, after talking to hundreds of Agents AND dozens and dozens of past Prospects that were in the market Buying and Selling a Home, the MOST Important thing for them is that a Real Estate Agent actually contacts them.
This is a REAL PROBLEM in the Industry. Why? Zillow, Realtor.com and other MASSIVE Platforms are disconnected from the Local Agent. Even if the Listing is their Listing, a CONTACT REQUEST is often missed, overlooked or Gets Lost in the Tech or SLIPS through the Cracks.
Really! As unbelievable as it sounds, it is True. Sad, But True. Is it your Fault? No, It is NOT your Fault. It is the BIG Platforms that do the bulk of the capture when it comes to potential leads searching for properties. Whether they are a BUYER looking for their Dream Home or a SELLER looking for COMPS to see what their home may fetch in terms of Sales Price if they placed it for sale.
SPEED TO LEAD has always been the Hallmark of Great Agents, even before the Tech Days.
And if you have a CRM or Marketing Platform that CONTACTS your Leads on AutoPilot... WHY NOT USE IT?
"Unlocking the Benefits of Email & SMS Templates in your CRM"
Better Email/SMS Marketing for Real Estate Agents is Already in your Hands!
The Simple Solution is using the Pre-Built Templates that are already sitting right in your CRM.
Start with a Basic 3 Step Sequence for Email and for SMS.
1. Respond to the Lead with something simple, just letting them know you have received their inquiry (or Site Search) and that you will reach out to them, or provide them with your Contact Information and put the BALL in their Court. Your Choice.
++ I suggest at least 1 more direct Text in the AUTOMATION that offers to SET AN APPOINTMENT with them via your Scheduling Software. (Calendly, AppToto, Koalander, ShowingTime, etc.)
Even if you are NOT using a CRM (I know, It's OK, you'll get there), Even if not using a CRM, you MUST being using an APPOINTMENT SCHEDULING Tool. AppToto and Calendly are FREE to Start, and AppToto has built in Marketing Sequences. And I am going to give you 2 or 3 Gurus Email & SMS Sequences (with ZERO Strings, just grab the links below).
So now even with NO CRM, you start a FREE or Low Cost Appointment Scheduler and let that do your Automated Outreach to Website Leads, Google Business Profile Leads AND even your Warm Market / Circle of Influence Email List asking for Referrals or just increasing general awareness. If you are NOT making all of your Warm Market Aware that you are working as a Realtor, they are NOT Sitting Around thinking about referring you or champing at the bit to tell their friends about you and your Real Estate Career.
So use your Pre-Built CRM Sequences or Get Started with a Scheduler and use their Automated Sequences.
Here are a FEW PDFs or Web Pages with Tons of Email & SMS Templates:
Email marketing can be a very effective way for real estate agents to reach out to potential clients and keep in touch with existing ones.
Here are some tips on how to use email marketing effectively:
Build a targeted email list: You want to make sure that you are sending your emails to people who are interested in hearing from you. You can build your email list by offering sign-ups on your website, at open houses, or by asking for email addresses when you meet with clients.
Use a professional email marketing platform: There are many email marketing platforms available that can help you manage your email campaigns, create professional-looking emails, and track your results. Some popular options include Mailchimp, Constant Contact, and Campaign Monitor.
Personalize your emails: People are more likely to engage with emails that are personalized to them. Use their first name in the subject line or greeting and tailor your content to their interests or needs.
Provide valuable content: Don't just use your emails to promote your listings. Offer helpful tips and advice on buying or selling a home, share local real estate news, or highlight community events.
Use a clear call-to-action: Make it easy for readers to take the next step by including a clear call-to-action in your email. This could be a link to a property listing, a request for a consultation, or an invitation to attend an open house.
Test and track your results: Pay attention to your email open rates and click-through rates to see what is resonating with your audience. Experiment with different subject lines, content, and calls-to-action to find what works best.
Autoresponders & Email Sequences: Should be utilized for your front-end Lead Capture and should be designed to nurture a lead through the Flywheel or Sales Funnel.
By following these tips, you can use email marketing to build relationships with potential clients and stay top-of-mind with existing ones. Remember, the Real Estate Buying Cycle is 9 Months (avg)
Learn More About LionDesk:
Here Are Some Tips On How To Use SMS / Text Marketing Effectively:
Keep in Mind, there are significant similarities to Email. But there are a couple of key points to pay attention to, when it comes to differences.
SMS marketing can be a highly effective way for real estate agents to communicate with potential clients and existing customers. Here are some tips on how to use SMS marketing effectively:
- Build a targeted SMS list: As with email marketing, it's important to ensure that you are sending your messages to people who have expressed an interest in hearing from you. You can build your SMS list by offering sign-ups on your website, at open houses, or by asking for phone numbers when you meet with clients.
- Use a professional SMS marketing platform: There are many SMS marketing platforms available that can help you manage your campaigns, send and track messages, and provide analytics. Some popular options include EZ Texting, Twilio, and TextMagic.
- Keep your messages short and to the point: SMS messages have a limited character count, so it's important to be concise and clear. Use language that is easy to understand and avoid using jargon or technical terms.
- Offer value: Like with email marketing, it's important to offer value to your recipients. Share helpful tips and advice, highlight community events, or offer exclusive promotions or discounts.
- Use a clear call-to-action: Make it easy for recipients to take the next step by including a clear call-to-action in your message. This could be a link to a property listing, a request for a consultation, or an invitation to attend an open house.
- Be mindful of timing: SMS messages are typically more immediate than emails, so be mindful of the time of day you are sending them. Avoid sending messages too early in the morning or too late at night.
By following these tips, you can use SMS marketing to reach potential clients and stay in touch with existing ones. As with any marketing strategy, it's important to test and track your results to see what is resonating with your audience and adjust your approach accordingly. 95% of Texts are Seen & Opened
What Separates an Amateur Email Marketer from a Professional Email Marketer?
What Separates an Amateur Email Marketer from a Professional Email Marketer:
There are several factors that can separate an amateur email marketer from a professional one.
Here are a few:
Strategy: A professional email marketer will have a well-defined strategy for their email campaigns. This includes understanding their target audience, setting specific goals, developing a content plan, and measuring results.
List management: A professional email marketer will have a clean and targeted email list. They will regularly update their list, remove inactive subscribers, and segment their list based on specific criteria such as demographics or behaviors.
Design and branding: A professional email marketer will pay attention to the design and branding of their emails. They will use professional templates, consistent branding elements, and visually appealing images to enhance the appearance of their emails.
Personalization: A professional email marketer will personalize their emails to make them more relevant and engaging to their subscribers. They will use personalization tokens such as the recipient's name or location, and will segment their list based on subscriber interests or behaviors.
Optimization: A professional email marketer will continually optimize their email campaigns based on data and insights. They will regularly test subject lines, content, and calls-to-action to improve open and click-through rates.
Compliance: A professional email marketer will follow email marketing best practices and comply with regulations such as CAN-SPAM laws. They will also provide an easy way for subscribers to unsubscribe from their emails.
Overall, a professional email marketer will have a well-rounded approach to email marketing that focuses on delivering value to their subscribers and achieving specific goals. They will be strategic, data-driven, and compliant, and will continually seek to improve their campaigns over time.
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9 Part Article Series:
Deep Dive Posts: Covering each of the 9 Elements in our 9 Step System.
This 9 Article Series on Real Estate Agent Marketing
Is equivalent to an Online Course for Real Estate Agent Online Marketing. Read through ALL of the Posts and get a Jump Start on your Competition. It is Easier than you Think!