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Step 6. Easy Social Media Marketing for Real Estate Agents

mmtmediafl // March 13 , 2022

9 Article Series on the 9 Online Presence Elements for Real Estate Agents | 6 of 9

Easy Social Media Marketing for Real Estate Agents

Social media marketing can be a powerful tool for real estate agents to reach potential clients and promote their listings.

Here are some easy tips to get started:

  1. Identify your target audience: Determine who your ideal client is and which social media platforms they use the most. For example, if your target audience is young professionals, you might focus on Instagram and LinkedIn.

  2. Create a business page: Create a professional business page on the social media platforms you plan to use. This will allow you to promote your brand and showcase your listings.

  3. Post regularly: Consistency is key in social media marketing. Create a content calendar and post regularly to keep your followers engaged.

  4. Share high-quality photos and videos: Use high-quality photos and videos to showcase your properties. This will make your listings more appealing and increase engagement.

  5. Use hashtags: Hashtags can help your posts reach a wider audience. Use relevant hashtags such as #realestate, #newlisting, or #dreamhome.

  6. Engage with your followers: Respond to comments and messages in a timely manner. This will help build relationships with potential clients and show that you are responsive and attentive.

  7. Collaborate with other businesses: Partner with other local businesses to cross-promote each other's services. This can help you reach new audiences and strengthen your local network.

  8. Offer value-added content: Share tips and advice related to buying or selling real estate. This will help establish you as an expert in your field and provide value to your followers.

Remember, social media marketing is just one piece of the puzzle. To be successful, you should also focus on building relationships with clients, providing excellent service, and staying up-to-date with industry trends.

Easy Social Media Marketing for Real Estate Agents

Social Media Marketing for Real Estate Agents

The Top 10 Social Media Marketing Platforms: (Selected by Me)

The 1st 3 or 4 will be easy, low cost options. Then I will include a handful of others for you to consider.

All Scheduling Tools are Basically the same. Each platform may have a few unique features. Do not get caught up in the complexity. K.I.S.S. Keep It Simple Smarty!


  1. Buffer.com: A Buffer.com is a Social Media Marketing Platform that is
  2. Canva.com:
  3. Hootsuite: Hootsuite is a popular social media management platform that allows you to manage multiple social media accounts, schedule posts, monitor conversations, and track performance. It supports all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  4. ContentStudio.io: (MMT Platform of Choice) We use ContentStudio, but it is TOTAL Overkill for Agents just starting with Social Media. It is more of a TOTAL Content Marketing Platform. ContentStudio.io is a content marketing and social media management platform that helps businesses and individuals manage their online presence. It offers a range of tools to help create, curate, schedule, and analyze content across multiple social media channels, as well as a content discovery feature that helps users find relevant content to share.

    ContentStudio.io allows users to create and publish social media posts, blog articles, newsletters, and other types of content from a single platform. It also offers a content calendar to help users plan and organize their content strategy, as well as analytics and reporting features to track performance and engagement.

    ContentStudio.io's content discovery feature allows users to search for content based on keywords and topics, and curate relevant articles, images, and videos to share on their social media channels. It also includes a content library to help users store and organize their own content, as well as a social inbox to manage and respond to social media messages and comments.

    Overall, ContentStudio.io is a comprehensive content marketing and social media management platform that aims to simplify and streamline the content creation and publishing process for businesses and individuals.
  5. PromoRepublic.com: is a social media marketing platform designed to help businesses and individuals create and publish engaging content on their social media channels. The platform offers a range of tools and features to help users create, schedule, and analyze content, as well as a library of customizable templates to help users create professional-looking social media posts.

    One of PromoRepublic.com's main features is its content library, which contains thousands of pre-designed templates for social media posts, as well as a stock photo and video library. These templates cover a range of industries and topics, making it easy for users to find relevant content to share with their audience.

    The platform also offers a content calendar, which allows users to plan and schedule their social media posts in advance, as well as a visual editor to customize and edit templates. PromoRepublic.com also includes analytics and reporting features to track engagement and performance on social media channels.

    In addition to these features, PromoRepublic.com also offers a team collaboration feature, which allows multiple users to work together on social media content, as well as a Facebook ad builder to help users create effective Facebook ads.

    Overall, PromoRepublic.com is a comprehensive social media marketing platform designed to help businesses and individuals create and publish engaging content on their social media channels, and is a great option for those looking for a wide range of features and customization options.
  6. Loomly: Loomly is a social media management platform designed to help businesses and individuals create, schedule, and publish content on their social media channels. The platform offers a range of features to help users manage their social media presence, including a content calendar, post scheduling, and analytics and reporting tools.

    One of Loomly's main features is its content calendar, which allows users to plan and organize their social media posts in advance. The calendar provides an overview of upcoming posts, and users can easily schedule posts for specific dates and times.

    The platform also includes a post creation and editing tool, which allows users to create and customize social media posts using templates, images, and videos.
  7. Sprout Social: Sprout Social is a social media management platform that offers scheduling, publishing, and analytics features. It also includes a social listening feature to monitor conversations and mentions related to your brand.
  8. CoSchedule: CoSchedule is a social media management platform that allows you to schedule and publish posts across multiple social media platforms. It also includes a marketing calendar feature to help you plan and organize your social media strategy.
  9. Later: Later is a social media scheduling platform that focuses on visual content, particularly for Instagram. It offers a visual content calendar, drag-and-drop scheduling, and analytics features. It also supports scheduling for other social media platforms like Twitter, Facebook, and Pinterest.
  10. BuzzSumo: BuzzSumo is a content marketing and social media analytics platform that provides users with insights into the performance of their content and their competitors' content. The platform allows users to analyze the engagement and reach of content on social media platforms, as well as track mentions and links to their brand.

    One of the main features of BuzzSumo is its content analysis tool, which allows users to search for popular content in a specific topic or niche. Users can also filter content by social media platform, content type, and date range. The platform also provides insights into the performance of specific social media posts, including likes, shares, and comments.

    Another key feature of BuzzSumo is its influencer identification tool, which helps users identify social media influencers in their industry. Users can search for influencers based on keywords or topics, and the platform provides insights into their reach and engagement on social media.

    BuzzSumo also includes a competitor analysis tool, which allows users to monitor their competitors' social media activity and content performance. Users can track mentions of their brand and their competitors' brands, as well as monitor backlinks to their website and their competitors' websites.

    Overall, BuzzSumo is a powerful tool for content marketers and social media managers looking to analyze and improve the performance of their content, identify influencers in their industry, and monitor their competitors' activity on social media.


Easy Social Media Marketing for Real Estate Agents

  • Focus on Promoting Property Listings: (Your Own, Your Agencies, other Agent's Listings that focus on the same Farm Area.(with Permission) )
  • The 10 Key Messaging Points: 5 for Sellers and 5 for Buyers. These messaging points should be HOT Search Topics for each Category.
  • Focus on Google Business Profile Posts, and then repurpose content for Facebook (Meta), Instagram, Linkedin, Twitter (with Modifications) and then YouTube. We have an entire process we use for YouTube. Super Powerful, but beyond the scope fo this article.

The 10 Key Messaging Points should be SET UP as Evergreen Content that is being Auto-Posted repetitively over a month, quarter basis.

I would schedule the Property Listing Posts once they are repurposed for Facebook & Instagram.

You can add an UPDATE if the property is sold or if the price is updated.


I will be updating this POST over the next few weeks as I have some new twists that I have added since launching the "Farm Area" Flywheel Strategy.

Our Take on The Basics for Social Media Marketing for Real Estate Agents

Social Media Marketing for Real Estate Agents.

As Powerful as Social Media can be for Agents...

this is the STEP that often poses the biggest obstacle for Realtors. WHY?

From years of observation, Here are the REASONS:

I would say in my opinion... But honestly it is NOT an opinion, it is based on watching hundreds of clients over the years.

Here is the LIST of Obstacles:
  • Lack of Technical Knowledge
  • Lack of Daily Discipline
  • Agent has NOT Defined KEY Messaging for Buyers / Sellers
  • Agent has NOT Created the Social Post Templates (Branded) to use for Social Posting
  • Simply Overwhelmed by ALL of the Plate Spinning to Market Online Effectively
  • Limited Technical Marketing Resources, Agencies or Consultants that Focus in the Real Estate Space
Does MMT make Social Media Marketing for Real Estate Agents Easier?

The answer on this one is SUPER EASY... YES!

What do we do to make it Easy on Agents?

MMT Social Media Marketing Service Steps:
  • Define 10 Key Messaging Points (5 for Buyers / 5 for Sellers)
  • Create your Social Media Marketing Templates (FB, IG, YT) ... others available for an additional fee
  • Setup Social Scheduling Platform and Connect Social Profiles / Pages.  (See Platform Choices below)
  • Create Social Posts for each Messaging Point, SCHEDULE in Social Distribution Platform
  • Add-On Service: Write Blog Post for each of the 10 Messaging Points for Post Linking
  • Provide FREE Learning Portal Resources for Agent Social Self Management Process
As I noted above, MMT's Preferred "BASIC" Process leverages the 2 Social Content Types:
  1. Property Listings: Using your LISTINGS + Featured Listings from your Agency Listings that fit into your Promoted FARM AREA Learn More about our "FARM AREA" Flywheel Landing Pages and Flywheel Marketing Process
  2. Regular Scheduled Posting of 10 Key Messaging Point

This Simple & Effective method of Social Media Marketing for Real Estate Agents will get you in the game and get you climbing up Local Ranking and Authority in your select Farm Areas.


SHOPPING GUIDE: MMT CHOICES

5 Social Posting Platforms:

9 Part Article Series:
9 Step Online Marketing for Real Estate Agents

Deep Dive Posts: Covering each of the 9 Elements in our 9 Step System.

Need Basic Services?
Google Business Profile Setup or Optimization?
...Farm Area Hyperlocal Landing Page or AgentFire Property Listing Pages?
Popular "Quick Turnaround" Services
Are You Ready?
"To Get Growing"... Yes?
Schedule Your Call Now
About the Author mmtmediafl

MMTMediaFL is David Jamison | Owner & Founder since 2010 | Digital Marketing Consultant

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