9 Article Series on the 9 Online Presence Elements for Real Estate Agents | 4 of 9
How do you create a Better Local Agent IDX Website?
On many of my Consultation Calls, I will get asked by Agents or Brokers...
"How do we create a Better IDX Website for Real Estate Agents?".
And the reason I get asked this, is that there are SO many CANNED Options that do little to connect the IDX Search for Prospects with the Real Estate Agent and their CRM. And that is exactly why so many Property Search Prospects complain about being able to get an agent to call them.
I know many of you reading this will be like, if someone calls, texts or emails me I call them back. But how often to you actually connect? The missed call by the prospect goes to voicemail. Most people do not even check the Voicemail anymore. Really! That is TRUE. So if there is not a Direct Connect between your IDX Search Page, the Prospect, the Agent's CRM and the Agent's Follow-Up Process... What is the POINT of having an IDX Search Website? Might as well use the Broker / Franchise EMPTY Box IDX Website.
"Unlocking the Benefits of Hyperlocal Real Estate with IDX Platforms"
Better IDX Websites for Real Estate Agents by MMT & AgentFire
Real estate agents need to have an effective online presence to be successful in today's market. A great way to do this is by having an IDX website. An IDX website allows real estate agents to extend their reach and provide potential clients with a comprehensive list of property listings. It is also important for agents to ensure that the website design is attractive and user-friendly, so that visitors can find the information they need quickly and easily. But the one thing that is MOST IMPORTANT, is the “integration” between that IDX Website and the Agent’s CRM, and with an optimized engagement strategy.
The GAME CHANGER for AGENTS:
Hyperlocal Realtor Websites
You Realize that you have to “UP YOUR GAME” and develop an Online Presence.
But There Are So Many Options.
And to make things even more challenging, you are not only competing with other LOCAL Agents, you are NOW competing with the likes of these IDX Platform Companies:
(It's NOT just other Local Agents:)
But what if I told you that, NOT only can you compete with the "BIG IDX Sites" above, but you can leverage them, integrate them and ultimately OUTCOMPETE and win against them by using the RIGHT Agent IDX Website Platform...
It's important to note that the success of an IDX website ultimately depends on how effectively it's marketed and promoted to potential clients, as well as the quality of the agent's services and expertise.
But you have to have the TOOLS in Place to Launch a proper competitive effort.
And what if I told you that it is possible to do all of this with a $99 a Month Agent Website Platform? (ok, add $30 for the IDX Plugin) and you have got a WORLD CLASS Agent Online Presence brewing.
Most real estate websites look and feel alike these days. By and large, most real estate agents have websites these days.
However, such websites often leave a great deal to be desired. Many agents accept the unimaginative and dull websites offered at their brokerage, or a generic website included in CRM software. Regrettably, neither solution works very well, partly because the sites are pre-made and look, and work, exactly the same. I call them "Empty Box Websites". Looks like a website, acts like a website, but there is nothing behind the curtain. No tracking, no engagement, no Call-To-Actions, Nothing. A Visitor can come and go and the the Agent never even knew someone was there. That is pointless. Why bother.
Real estate websites don't necessarily do anything to help the agent either in terms of branding or, crucially, in providing confidence that the agent is an expert in their regional marketplace. They leave a lot of readily available opportunities on the table.
Most likely, with your Broker Supplied subdomain webpage, you are marketing for the competition.
Is that your GOAL. I think NOT. So let's look at how you can "UP YOUR GAME".
Let's talk about AgentFire. That is our "Go To" Real Estate Agent Website Platform.
What makes AgentFire different? What makes it Better?
What truly sets AgentFire apart from other real estate web design companies is their commitment to helping agents position themselves as local market experts. Hyperlocal Real Estate Experts. The Local Authority in Neighborhood "X".
Agents who use their platform are given access to a variety of tailored marketing products that contain useful information about the agent’s target farm areas for interested buyers.
With AgentFire, One of their most popular tools is the neighborhood guide.
It gives readers a snapshot of the area. It shows valuable community information, such as points of interest like schools, transit stations, supermarkets, and shops. I use these as the foundation (we call it "FOUND"ation) for my "Farm Area" Flywheel Landing Pages.
The neighborhood guides also provide demographic information and a local market report.
For sellers, AgentFire’s Websites also come with the option to add an instant home valuation tool, which allows them to get an instant home value estimate just by putting in their address, as well as customizable landing pages that showcase their listing information.
Then there is ATTOM Data
AgentFire works with ATTOM to Source the Data they Need:
Since so much of AgentFire’s business model depends on being able to provide agents with relevant insights about their target markets, the team at AgentFire knows that they would have to rely on an accurate, robust real estate data provider.
Because of ATTOM, AgentFire is able to create amazing hyper-local tools for their client base. The ATTOM datasets are all key components to the neighborhood guides.
“Your Perfect Real Estate Website"
AgentFire gives you a valuable feature-packed hyperlocal website that we can customize to your brand and needs with a great design, super-powerful addons, and we can pair it with a perfectly integrated CRM and even connect directly to one of our favorite "Go To" Real Estate PPC Agencies. (right here in Florida) Book a demo with me and I will show you how it all works seamlessly!
Are You Ready to Get in The Game and Dominate your Hyperlocal Area of Choice?
Start with a Perfect Hyperlocal real estate website:
Whether you choose one of quick-launch templates or work with me on a totally custom design, we’ll customize your website to match your brand, sales goals and hyperlocal "Farm Area". And YES, we can do more than one Hyperlocal Market.
With AgentFire you will get world-class marketing tools
The website comes loaded with tools to help you promote listings, display social proof, generate & convert traffic, blog & more!
(Optional) Addons & Integrations
Scale your Local Marketing efforts with powerful addons & trusted experts.
After MMT has developed your "FOUND"ation, you can browse the AgentFire Marketplace to add powerful features, integrate with leading CRM’s (we do that ALL for you) and work with trusted experts for PPC, more advanced SEO and more!
Back to the Standard yet Powerful Features built in to every AgentFire Website:
- Neighborhood Guides
- Engagement Tools
- Great Call-To-Actions with Lead Capture
- Awesome Search Pages
- Amazing Guide Creators
- Lead Pages (Saves you hundreds or thousands of dollars)
- My Listings Property Listing Page Builders
- Review Capture and Display from Clients
- Easy CRM Connection & Lead Management Tools
- Blogging Tools
- IDX Connect
- And the AgentFire MarketPlace for everything else you need!
The Biggest Factors that help AgentFire separate themselves from the competition is the built-in tools that help you create the Industries Best “FARM AREA” Neighborhood Pages that help you OUTRANK all other competitors in your Hyperlocal Market.
Take AgentFire for a Spin
(FREE Trial / 10 Days, through MMT we get you 30 Days + for your FREE Trial)
I hope you decided to give AgentFire a Try with the FREE Trial Above...
If you did, make sure to ping me so we can Extend the Trial for You:
Note: Email Me @ email@example.com and in the Subject Line enter "AgentFire Trial Extend"
And if you have MMT do the BUILD, we do a Ton of Extras for you for the same price as the AgentFire Semi-Custom Build Price. If you do our Bundle, you will also get a "almost" custom site an added $2200 Value in our (8 of 10 Bundle)
So if you are still searching and trying to get your "Online Phd." keep diggin'... There is More to Learn.
More about IDX Websites:
IDX (Internet Data Exchange) Websites Are Essential For Real Estate Agents to showcase their listings and provide a seamless search experience for potential buyers. Here Are Some Tips For Creating A Better Idx Website:
- Mobile Optimization: Your website should be optimized for mobile devices, as more than 50% of website traffic comes from mobile devices.
- Easy Navigation: Make sure your website has clear and easy navigation. Buyers should be able to find what they are looking for quickly and easily.
- Fast Load Times: Your website should load quickly, ideally in less than 3 seconds. A slow website can frustrate potential buyers and drive them away.
- High-Quality Photos: Use high-quality photos that showcase your listings in the best possible way. This can help attract potential buyers and encourage them to schedule a showing.
- Clear Call to Action: Your website should have clear calls to action, such as "Schedule a Showing" or "Contact Us." These can help convert potential buyers into clients.
- Social Media Integration: Integrate your social media accounts into your website to increase your online presence and engage with potential buyers.
- Search Filters: Your website should have search filters that allow buyers to narrow down their search by price range, location, and other relevant factors.
- Interactive Map: An interactive map can help buyers visualize the location of your listings and the surrounding area.
- Responsive Design: Your website should have a responsive design that adjusts to different screen sizes and devices.
- Lead Capture Forms: Include lead capture forms on your website to collect contact information from potential buyers. This can help you build a database of leads for future marketing efforts.
By incorporating these features into your IDX website, you can provide a better user experience for potential buyers and increase your chances of converting them into clients.
Here Are The Top 12 Real Estate Agent IDX Website Platforms:
- After AgentFire: AgentFire consistently Ranks #1 in our Reviews as well as based on Client Selection and Satisfaction. MMT Media Florida is the #1 AgentFire Partner in Florida.
On to the NEXT 12: In my humble opinion, after 1 & 2 you could literally switch any platform to any spot and the evaluation would still be useful.
- AgentFire: Hands Down #1
Want to Learn More About AgentFire?
- Real Geeks: Real Geeks is a popular IDX website platform for real estate agents. It offers a range of features, including customizable IDX integration, lead generation tools, and a CRM system. I have used this platform with Clients in the past.
- Learn More About Real Geeks: https://davidjamison.com/blog/recommends/realgeeks
- Carrot: CARROT is a real estate agent IDX website platform that offers a range of features to help real estate agents grow their business. It offers customizable IDX integration, lead generation tools, and a range of website templates to choose from. One of the key features of CARROT is its SEO optimization tools. The platform is designed to help real estate agents rank higher in search engine results pages (SERPs) by optimizing their website content and structure. They also offer Lead Gen Tools & Marketing Services. Carrot is a true IDX Platform.
- Learn More About Carrot.com: https://davidjamison.com/blog/recommends/carrot
- iHomefinder: iHomefinder offers a home search with a modern feel and has worked with many large website developers for years. They are frequently chosen by agencies due to their MLS coverage and API access for developers’ customer software. They have a comprehensive suite of tools for WordPress.
- IDX Broker: IDX Broker is a platform that offers customizable IDX integration for real estate websites. It also offers lead generation tools, mobile-friendly design, and a range of features to help real estate agents grow their business.
- Zillow Premier Agent: Zillow Premier Agent is a platform that offers a website builder and IDX integration specifically for real estate agents. It also offers lead generation tools and a range of features to help agents grow their business.
- Showcase IDX: Showcase IDX is a popular IDX website platform for real estate agents. It offers customizable IDX integration, lead generation tools, and a range of features to help agents grow their business.
- Agent Image: Agent Image is a website design and development company that specializes in creating IDX websites for real estate agents. It offers customizable IDX integration and a range of features to help agents grow their business.
- Real Estate Webmasters: Real Estate Webmasters is a website design and development company that specializes in creating IDX websites for real estate agents. It offers customizable IDX integration, lead generation tools, and a range of features to help agents grow their business.
- Propertybase: Propertybase is a real estate CRM and marketing platform that offers customizable IDX integration and a range of features to help real estate agents grow their business.
- Sierra Interactive: Sierra Interactive is a popular IDX website platform for real estate agents. It offers customizable IDX integration, lead generation tools, and a range of features to help agents grow their business.
- Chime: Chime is a real estate CRM and marketing platform that offers customizable IDX integration and a range of features to help real estate agents grow their business.
- Bo* (removed): [I have never heard of this platform, so for the sake of my readers and the other 12, I am removing this one] is a real estate CRM and marketing platform that offers customizable IDX integration and a range of features to help real estate agents grow their business.
The Top 10 IDX Website Platforms by Web Popularity: (according to ChatGPT)
++ I only consider 1, 8, 9 & 10 Legitimate Contenders ++
- WordPress: WordPress is the most popular website platform in the world, powering over 40% of all websites. It offers many plugins and themes that can be used to create an IDX website.
- Squarespace: Squarespace is a website builder that offers templates and design tools to create a professional-looking website. It also offers IDX integration through third-party plugins.
- Wix: Wix is a website builder that offers customizable templates and design tools. It also offers IDX integration through third-party plugins.
- Shopify: Shopify is an eCommerce platform that offers a range of tools to create an online store. It also offers IDX integration through third-party plugins.
- Weebly: Weebly is a website builder that offers a drag-and-drop interface and customizable templates. It also offers IDX integration through third-party plugins.
- Joomla: Joomla is a content management system that offers many plugins and extensions to customize a website. It also offers IDX integration through third-party plugins.
- Drupal: Drupal is a content management system that offers many modules to customize a website. It also offers IDX integration through third-party plugins.
- Real Geeks: Real Geeks is a real estate website builder that offers IDX integration and lead generation tools specifically for real estate agents.
- Zillow Premier Agent: Zillow Premier Agent offers a website builder and IDX integration specifically for real estate agents.
- IDX Broker: IDX Broker is a platform that offers customizable IDX integration for real estate websites. It offers many features, including lead generation tools and mobile-friendly design.
In Conclusion, hyperlocal real estate agent IDX website platforms are a must-have for any real estate professional. With the right platform, you can create a strong online presence that will increase your visibility, attract more leads, and ultimately help you close more deals. It's never been easier to get started with a powerful and user-friendly platform to drive your business growth in the digital age! Now is the time to take advantage of this technology and start building the online presence of your dreams.
My 2 Cents:
Honestly, I have used the Top 5 Platforms including LuxuryPresence (Way too expensive for most Agents) and I am a Technology Guy, and if it is Good (or NOT Good) I pull NO PUNCHES in regards to my EVALUATIONS.
If I were to activate my license and was an active agent, I would use AgentFire hands down.
Learn More About AgentFire?
I Hope you Found this Post Useful!
9 Part Article Series:
Deep Dive Posts: Covering each of the 9 Elements in our 9 Step System.
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