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Step 3. Hyperlocal Landing Pages for Real Estate Agents

mmtmediafl // March 10 , 2022

9 Article Series on the 9 Online Presence Elements for Real Estate Agents | 3 of 9

Hyperlocal Landing Pages for Real Estate Agents

Learn More About "Hyperlocal Landing Pages"

Hyperlocal Landing Pages for Real Estate Agents

This is Step 3 in our Modular Marketing System for Realtors.

Ready to Discover the #1 Differentiator on a Local Level?

Hyperlocal landing pages for real estate agents are a great way to attract and engage potential clients in a specific neighborhood or area. These landing pages are designed to provide targeted information to prospective buyers and sellers about a particular locality, such as local amenities, real estate market trends, school districts, and community events.

tips for creating effective hyperlocal landing pages for real estate agents:

  1. Choose a specific neighborhood or area to target: Instead of creating a generic landing page for your entire city or region, focus on a specific neighborhood or area that you specialize in. This will help you attract more targeted traffic and stand out from other agents who are targeting broader areas.
  2. Use local keywords: Use local keywords in your landing page content and meta tags to help potential clients find your page when searching for information about the specific locality you are targeting. For example, if you are targeting a neighborhood in New York City, use keywords like "real estate in [neighborhood name], NYC" or "homes for sale in [neighborhood name]."
  3. Provide local information: Include information about local amenities, such as parks, restaurants, shopping centers, and schools. This will help potential clients get a sense of what it's like to live in the neighborhood and why they should consider buying or selling there.
  4. Showcase your expertise: Use your landing page to showcase your expertise in the local real estate market. Share your knowledge of recent sales, market trends, and other factors that make the neighborhood a desirable place to live.
  5. Include a call to action: Encourage potential clients to take action by including a call-to-action on your landing page. This could be a button to schedule a consultation, sign up for your newsletter, or download a free guide to buying or selling in the local area.
"Farm Area" Flywheel Landing Page by MMT Media Florida.

By creating hyperlocal landing pages for real estate agents,

you can establish yourself as an expert in your target neighborhood and attract more qualified leads who are interested in buying or selling in that area.

Better Local Agent Property Listing Pages
Let's Dig In a Bit on each of the 5 Topics above:

Choosing a specific neighborhood or farm area to target for your real estate business is an effective way to establish yourself as an expert in that area & attract more qualified leads.

Here are some steps to follow when selecting a neighborhood or farm area to target:

  1. Research local real estate market: Do some research on the local real estate market and identify neighborhoods or areas where there is high demand for housing or where homes sell quickly.
  2. Consider your expertise: Think about your existing knowledge and experience in certain areas. If you have experience working in a particular neighborhood or area, you may be better equipped to serve clients there and establish yourself as a local expert.
  3. Analyze competition: Look at the competition in the areas you are considering. If there are already many real estate agents working in a particular neighborhood, you may face greater competition and it may be more challenging to stand out.
  4. Evaluate potential client base: Consider the demographics of the neighborhoods or areas you are considering. Look at factors like age, income, and lifestyle preferences to determine whether these areas are likely to attract your target client base.
  5. Take into account personal preferences: Finally, consider your own personal preferences when choosing a neighborhood or area to target. If you enjoy the neighborhood and feel passionate about the area, you may be more motivated to invest time and resources into establishing yourself there.
  6. Ensure TURN is at least 7 to 8%:  This is a critical factor. All of that information should be readily available to you via the MLS.

Overall, selecting a specific neighborhood or farm area to target for your real estate business requires careful consideration.

By choosing an area where there is high demand for housing, where you have existing knowledge or experience, and where you are likely to attract your target client base, you can establish yourself as an expert in that area and build a successful real estate business.

Choosing Local Keywords for your Hyperlocal Landing Pages for Real Estate Agents

The right local keywords is crucial for High Converting hyperlocal & Farm Area Landing Pages.

Local keywords help potential clients find your landing page when they search for information about a specific neighborhood or area. Here are some tips for selecting local keywords:

  1. Focus on the neighborhood or area you are targeting: Use the name of the specific neighborhood or area you are targeting in your keywords. For example, if you are targeting a neighborhood called "Lexington Oaks" in Wesley Chapel, use keywords like "real estate in Lexington Oaks" or "homes for sale in North Hampton."
  2. Use long-tail keywords: Long-tail keywords are more specific and less competitive than broad keywords. For example, instead of using the keyword "real estate" use "real estate agent in [neighborhood name]" or "homes for sale in [neighborhood name]."
  3. Use location-based keywords: Incorporate location-based keywords into your content, such as "near [landmark name]" or "walking distance to [local attraction or amenity]." This will help your landing page appear in local search results when potential clients search for information about these locations or amenities.
  4. Research competitor keywords: Research the keywords that your competitors are using and incorporate some of these keywords into your landing page content. Use tools like Google Keyword Planner or SEMrush to identify popular keywords in your target area.
  5. Focus on buyer and seller intent: Consider the intent of potential clients when choosing your keywords. If you are targeting buyers, use keywords like "homes for sale" or "real estate listings." If you are targeting sellers, use keywords like "home value" or "sell my house in [neighborhood name]."
KEYWORDS for Hyperlocal Landing Pages

By using the right local keywords, you can help your hyperlocal landing pages appear in local search results and attract more qualified leads who are interested in buying or selling in the specific neighborhood or area you are targeting.

Showcase Your Expertise as a Real Estate Agent on your Hyperlocal Landing Page

Showcasing your expertise as a real estate agent on your hyperlocal landing page is essential for attracting potential clients and establishing yourself as a local authority in your target neighborhood or area.

Here are some tips for showcasing your expertise on your landing page:

  1. Highlight your local knowledge: Highlight your knowledge of the local real estate market, including recent sales, market trends, and local market conditions. This will demonstrate your expertise and help potential clients understand why you are the best agent to represent them in the area.
  2. Include professional credentials: Include any professional credentials you have earned, such as real estate designations or certifications. This will help establish your credibility and demonstrate your commitment to your profession.
  3. Share your experience: Share your experience working in the local real estate market, including the number of transactions you have closed and any notable successes you have had. This will demonstrate your track record of success and build confidence with potential clients.
  4. Provide valuable resources: Provide valuable resources on your landing page, such as neighborhood guides, market reports, and other real estate-related content. This will demonstrate your knowledge of the local real estate market and position you as a valuable resource for potential clients.
  5. Share testimonials: Share testimonials from satisfied clients who have worked with you in the past. This will help build trust and credibility with potential clients and demonstrate your ability to provide exceptional service.
professional credentials

Overall, showcasing your expertise as a real estate agent on your landing page is critical for attracting potential clients and establishing yourself as a local authority in your target neighborhood or area. 

By highlighting your local knowledge, professional credentials, experience, and providing valuable resources, you can demonstrate your expertise and build confidence with potential clients.

Include A Call To Action on your Hyperlocal Landing Page for Real Estate or Farm Area Page

Including a call-to-action (CTA) on your hyperlocal landing page is essential for encouraging potential clients to take action and engage with your real estate or farm area page. Here are some tips for creating an effective CTA:

  1. Make it clear and specific: Your CTA should clearly and specifically state what action you want potential clients to take, such as "Contact us for a free consultation" or "Schedule a property viewing today." This will help them understand what to expect when they engage with your landing page.
  2. Use action-oriented language: Use action-oriented language in your CTA, such as "Get started," "Sign up now," or "Schedule a showing." This will encourage potential clients to take action and engage with your landing page.
  3. Highlight the benefits: Emphasize the benefits of taking the action you are proposing, such as "Discover your dream home today" or "Find out how we can help you get top dollar for your property." This will help potential clients understand why they should engage with your landing page and what they stand to gain.
  4. Create a sense of urgency: Create a sense of urgency in your CTA by using time-limited language, such as "Limited time offer" or "Act now to take advantage of this opportunity." This will encourage potential clients to take action quickly and not miss out on the opportunity.
  5. Make it easy to follow through: Make it easy for potential clients to follow through on your CTA by providing clear instructions and contact information, such as a phone number or email address. This will help them take the next step in engaging with your landing page and grow your list.
Call-to-Actions
Calendly Scheduler Call-To-Actions

Overall, including a clear and compelling call-to-action on your hyperlocal landing page is essential for encouraging potential clients to engage with your real estate or farm area page.

By using action-oriented language, highlighting the benefits, creating a sense of urgency, and making it easy to follow through, you can increase the chances of converting potential clients into actual leads.

Remember, It ALL Starts with ONE β€œFarm Area” Neighborhood!

Farm Area Flywheel Landing Pages
Become the LOCAL AUTHORITY in your Focus Area!
I Hope the Blog Post: 
Hyperlocal Landing Pages for Real Estate Agents...
has helped you learn more about building your Online Presence!


  • This Article is the Equivalent of an Online Course Duration: 4-6 hours
  • Want an Assessment and Certification?
  • Let me know and I can ADD this to my β€œLocal Genius” Training for Real Estate Agents


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About the Author mmtmediafl

MMTMediaFL is David Jamison | Owner & Founder since 2010 | Digital Marketing Consultant

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