My Approach to Local Marketing Growth in 2022

Our Process:

My Approach to Local Marketing is the same as our methods for complete online launches! 

PLAN, BUILD & GROW!

It is important to have a Plan, then properly set it up so that it has no limits on marketing growth! I treat my Clients Projects the same as I would my own! Period

What is Local Marketing?

What makes it Different?

From: Hubspot Blog Article

Link: https://blog.hubspot.com/marketing/local-marketing

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. Local marketing is also known as neighborhood marketing or local store marketing.

If you have at least one brick-and-mortar business location (this applies to both local businesses and chains), local marketing is a marketing strategy you should consider adding to your arsenal. Local marketing can work for any brand that has a physical location, but it’s especially important for locally-based businesses whose primary business happens in-person (versus online, where consumers in any location can make purchases).

Local marketing allows you to hone your resources on a select audience — one that can actually respond to and shop from your digital and print advertisements.

The key to successful local marketing is accurately defining your buyer personas. This process helps you better understand your target audience’s demographic and psychographic information, including their geographic location(s). This location data is how you can pinpoint where you can funnel your local marketing energy.

Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator.

If local marketing sounds like an approach you’d like to apply to your own business, make note of these strategies. You may be able to attract new local customers by implementing these for your company. (Hey, sometimes small local businesses have the biggest viral marketing campaigns.)

Other Resources / Articles:

From: Wordstream Blog

Link: https://www.wordstream.com/blog/ws/2020/12/15/local-marketing-ideas

Google My Business

Why is it SO Important?

One question I get regularly, is "Why Do I Need Google My Business?" And I always respond with this: Google is the foundation of all of your SEARCH, Google My Business is the Foundation of Google's Search.

Why would you NOT use this fact to benefit your LOCAL MARKETING?

Read this short except from Google's GMB Website:

What’s a Business Profile?

Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more.

To get the most out of your Google Business Profile (a.k.a. Google My Business), you have to optimize it. Even Google acknowledges how important your Google Business Profile is for ANY Business.

So with simple tip, DO IT, do it right and know that it would NOT be worth it to skip it.

I believe it is STEP #1 with any SEO!