I help
Online Businesses Achieve Next Level Results.
I help Online Businesses Achieve Next-Level Results. From Local Businesses to Large Organizations, I help clients build top-performing, conversion-focused revenue machines. From Realtors to Real Subject Matter Experts.
Startups to Established Brands, I drive growth and engagement through data-driven digital marketing and automation.
Digital Marketing Expert
Certified Business Performance Coach
What is...
The Fletcher Method
Certified Business Performance Coach Certification?
!
The Fletcher Method Certified Business Performance Coach Program is a highly focused coaching certification designed to equip professionals with advanced skills in digital marketing, sales funnel development, and online business growth. Founded by Aaron Fletcher, a renowned expert in digital strategy and growth systems, this program provides a structured, step-by-step framework to help coaches, consultants, and business leaders effectively guide clients toward measurable, sustainable growth.
This certification covers essential marketing pillars, including audience targeting, offer creation, content strategy, and lead generation, alongside tactical training in marketing automation, sales funnels, and conversion optimization. Through comprehensive modules, participants learn to develop actionable strategies that drive revenue and scale online businesses, making it ideal for those committed to delivering real, lasting results in their clients’ marketing efforts.
Graduates of the Fletcher Method Certified Business Performance Coach Program are recognized for their expertise in leveraging data-driven methodologies and practical tools to transform client outcomes.
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"I’ve worked with countless marketing professionals, but David Jamison stands out as the "REAL DEAL". His expertise in online marketing, sales funnel development, and launch strategy is unparalleled. David was among my first-ever Certified Business Performance Coaches in 2018.
His ability to drive results, streamline processes, and think strategically sets him apart from the "So-Called Marketing Experts" Crowd.
From local businesses to large-scale projects, David's insights and hands-on approach make him an invaluable asset to any entrepreneur looking to achieve breakthrough results with their online presence."
Aaron F.
Marketing Guru / Online Community Leader
The Plan, Build, Grow Method
by David Jamison
PLAN | BUILD | GROW
CUSTOMER AVATARS
MESSAGING
YOUR OFFERS
CONVERSION FUNNEL
SOCIAL PROOF
LEAD MAGNET
LEAD CAPTURE TOOLS
CONTENT MARKETING
SEARCH, SOCIAL, PPC
My Plan, Build, Grow Method is an adaptation of the
Fletcher Method, Foundations, Funnels, Floodgates!
The Fletcher Method is a comprehensive, results-driven online marketing system created to simplify and streamline the marketing process for small businesses, coaches, and entrepreneurs. Designed by Aaron Fletcher, a prominent digital marketing expert, the method encompasses a 9-Step Framework that guides businesses from strategy formation to lead generation and growth.
Each step within the Fletcher Method is carefully crafted to build a sustainable, conversion-focused online marketing strategy.
Here's an in-depth explainer on each step of my Online Marketing System.
The PLAN, BUILD, GROW approach, let me dig in and explain!
The 9-Step P,B,G Framework: PLAN, BUILD, GROW
The Fletcher Method's framework is a structured approach to online marketing, designed to create predictable, scalable growth.
My "Adapted" system is divided into three main stages:
- PLAN - Establishing the foundational elements of your marketing strategy.
- BUILD - Implementing the core components that drive engagement and conversions.
- GROW - Scaling and optimizing to drive sustained growth and maximize return on investment.
Let’s break down each step in detail:
Step 1: Customer Avatar (PLAN)
The first step is understanding and defining your ideal customer, known as your Customer Avatar. This step is crucial because knowing your audience allows you to tailor your messaging, offers, and content directly to their needs and preferences. By identifying demographics, interests, pain points, and buying behaviors, you create a strong foundation for your marketing strategy. The Fletcher Method emphasizes creating detailed customer personas to ensure every marketing effort resonates with your target audience.
Key Focus Areas:
- Define demographics and psychographics.
- Understand customer pain points and desires.
- Identify where they spend time online.
Step 2: Messaging (PLAN)
With a clear Customer Avatar, the next step is developing Messaging that speaks directly to your audience. Effective messaging captures attention, builds trust, and communicates the unique value of your offer. The Fletcher Method helps you craft a core marketing message and a Unique Selling Proposition (USP) that sets you apart from competitors, ensuring your audience understands why your solution is the best fit for their needs.
Key Focus Areas:
- Craft a powerful USP.
- Align messaging with customer pain points.
- Develop a consistent brand voice.
Step 3: Your Offer (PLAN)
A compelling offer is central to attracting and converting potential customers. In this step, you’ll design an offer that provides clear value to your audience, aligns with their needs, and encourages them to take action. The Fletcher Method teaches you to create offers that eliminate doubt and demonstrate clear benefits, whether through discounts, bundled packages, or exclusive services.
Key Focus Areas:
- Structure a clear and compelling offer.
- Highlight benefits over features.
- Develop a value-driven pricing strategy.
Step 4: Conversion Funnel (BUILD)
A Conversion Funnel guides your audience from awareness to action, turning visitors into leads and customers. This step is about building a structured journey that includes landing pages, email sequences, and lead magnets to nurture and convert prospects. The Fletcher Method emphasizes the importance of a seamless funnel that captures interest at every stage, providing the right message and content at the right time.
Key Focus Areas:
- Design a multi-step funnel that aligns with buyer stages.
- Include nurturing touchpoints like email sequences.
- Implement analytics to track conversions.
Step 5: Social Proof (BUILD)
In today’s digital landscape, Social Proof is essential for building credibility and trust. The Fletcher Method encourages leveraging testimonials, case studies, reviews, and other proof points to show potential customers that your product or service is reliable and valuable. Social proof reassures new prospects and validates the claims made in your marketing, helping to increase conversions.
Key Focus Areas:
- Gather testimonials and case studies.
- Highlight client successes and use cases.
- Use social proof throughout your funnel and website.
Step 6: Lead Magnet (BUILD)
A Lead Magnet is a valuable piece of content offered in exchange for a prospect's contact information, making it a key tool for growing your email list. The Fletcher Method guides you in creating lead magnets that align with your audience’s interests, such as eBooks, checklists, or webinars. This step helps establish a relationship with your audience by providing immediate value and builds a list of potential customers.
Key Focus Areas:
- Create a high-value lead magnet that addresses a specific need.
- Use landing pages optimized for lead generation.
- Set up automated follow-up sequences.
Step 7: Lead Capture Tools (BUILD)
Once you have an effective lead magnet, you need the right Lead Capture Tools to collect and manage prospect information. This step involves setting up optimized landing pages, pop-ups, and forms that make it easy for visitors to opt-in. The Fletcher Method provides guidance on choosing and configuring the best tools to capture leads seamlessly.
Key Focus Areas:
- Optimize landing pages and forms for conversions.
- Utilize tools like exit-intent pop-ups and slide-ins.
- Set up integrations with your CRM or email marketing system.
Step 8: Content Marketing (GROW)
Content Marketing is vital for nurturing leads and engaging your audience. The Fletcher Method emphasizes creating consistent, valuable content across multiple channels (blog, social media, email) to keep your brand top-of-mind. By sharing insights, tips, and valuable information, you build authority and trust, driving both engagement and conversion.
Key Focus Areas:
- Develop a content calendar aligned with audience interests.
- Share content across social media, blog, and email channels.
- Use content to nurture leads and demonstrate expertise.
Step 9: Search, Social, PPC (GROW)
The final step in the Fletcher Method involves amplifying your reach through Search Engine Optimization (SEO), Social Media Marketing, and Pay-Per-Click (PPC) Advertising. This step focuses on driving traffic to your funnel and lead magnets, increasing visibility, and generating targeted leads. By leveraging paid advertising, you can attract a consistent flow of qualified traffic to your website, ensuring that your funnel has a steady stream of potential customers.
Key Focus Areas:
- Run PPC campaigns on Google, Facebook, and other platforms.
- Optimize your website for SEO to improve organic reach.
- Use social media to engage and convert followers.